It is unique and different then most of the fregnance I have smell. The rose note is very prominent from the start to the end. You will go nose blindto it so dont think it does not project, the projection for the first two hours is loud eventhough you can not smell it others who come into your scent bubble will notice, and yeh the head turns too. last around 9 to 12 hour when applied on clothes and skin. Try to get a tester if possible would be a good deal.